“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

Sun Tzu
Sun Tzu quotes
  • 544 BC-496 BC
  • Born in China
  • Military strategist, military strategist
  • Wrote “The Art of War” by Sun Tzu, establishing it as a classic of strategy and tactics

Quote

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

Explanation

In this quote, Sun Tzu stresses the importance of preparation and planning in achieving military success. The “temple” metaphorically represents the mind of the general, where strategic thinking and careful analysis must take place long before the first confrontation. A well-prepared general anticipates various scenarios, weighs possible outcomes, and formulates multiple plans to ensure success. By contrast, a general who does not properly assess the situation risks failure, as they lack the foresight and understanding needed to handle challenges during the battle.

This principle applies not only in military strategy but also in business, politics, and even personal decision-making. In business, for instance, companies that thoroughly research market trends, competition, and consumer behavior are more likely to succeed, while those that rush into decisions without enough preparation may fail. Apple’s careful calculation of consumer demand and technological readiness before launching the iPhone is an example of strategic planning leading to success. Similarly, in politics, leaders who carefully consider public opinion, economic conditions, and international relations are better equipped to make effective policies and avoid costly missteps.

The quote also emphasizes the concept of proactive leadership in both military and civilian life. Successful generals, such as Napoleon Bonaparte, were known for their meticulous preparation and strategic foresight, often planning several moves ahead. In contrast, generals who neglected thorough planning or rushed into action without fully understanding the terrain or enemy forces were more likely to face defeat. The same principle can be seen in modern business executives and political leaders, who carefully analyze risks and opportunities before making significant decisions.


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