“I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.”
- October 14, 1890 – March 28, 1969
- American
- The 34th President of the United States, General, Military Leader
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Quote
“I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.”
Explanation
In this quote, Eisenhower articulates a core principle of effective and ethical leadership: the power of persuasion over coercion. He argues that when a person is genuinely convinced—through reason, trust, and shared purpose—they become committed and loyal. In contrast, when someone is motivated only by fear, their cooperation is temporary and fragile, disappearing as soon as the threat does. This reflects Eisenhower’s belief in integrity-based leadership rooted in respect and communication.
The historical context draws from both his military command and his presidency. As Supreme Allied Commander during World War II and later as President, Eisenhower led diverse coalitions of nations, political parties, and military forces, where unity could not be sustained by intimidation alone. His experience taught him that lasting alliances and domestic harmony required mutual understanding, not manipulation or fearmongering.
Today, this quote resonates in any field where leadership matters—politics, business, education, or community organizing. It serves as a reminder that true influence is earned, not imposed, and that those who lead through persuasion, empathy, and vision are far more successful than those who rely on pressure or fear. Eisenhower’s message is enduring: trust breeds commitment, while fear breeds resentment and flight.
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