“What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.”
Explanation
In this quote, Steve Jobs outlines his vision for the iPhone as a revolutionary product that would go beyond anything existing in the mobile device market at the time. He describes it as a “leapfrog product”, meaning it would be a significant jump ahead of its competitors, both in terms of intelligence and usability. Jobs wanted the iPhone to be smarter than any device before it, while also being simple and intuitive to use, appealing to both tech enthusiasts and everyday users.
Jobs’ statement reflects the core philosophy behind Apple’s approach to innovation: to reinvent existing products and industries by integrating advanced technology with a focus on user experience. In the case of the iPhone, this meant combining a phone, a touchscreen, and a web browser into one device, while making it easy to use and highly functional. This combination of innovation and simplicity helped redefine the mobile phone industry.
Today, the iPhone stands as a testament to Jobs’ vision of reinventing industries by creating products that are not just incremental improvements, but leapfrog innovations that change the way people interact with technology. The iPhone has become a key player in the ongoing evolution of smart devices and continues to influence how technology integrates into daily life.
