“Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.”
- 384 BC – 322 BC
- Originating from Macedonia in ancient Greece
- Philosopher and scientist, founder of the Lyceum academy
- A student of Plato, he constructed systematic knowledge in logic, biology, politics, ethics, etc., and had a major impact on the development of Western thought and science
Quote
“Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.”
Explanation
In this quote, Aristotle draws a parallel between persuasion and demonstration. He argues that persuasion, at its most effective, operates in much the same way as a logical demonstration—where the truth of a statement or argument is clearly and convincingly established. When we are persuaded, we are convinced not simply by emotional appeal or force of will, but by the clear evidence or logical reasoning that makes the conclusion feel undeniable, much like a scientific demonstration. True persuasion, therefore, involves presenting facts or arguments in a way that leads the audience to believe that the conclusion has been proven or demonstrated to be true.
This concept is still highly relevant in today’s discussions about rhetoric, communication, and critical thinking. The most successful forms of persuasion—whether in public speaking, debate, or marketing—rely on clear reasoning, evidence, and logical consistency to convince the audience. Emotional appeals or charisma can enhance the effect, but they are often most effective when supported by demonstrated truths or facts.
For example, a scientist presenting data or a lawyer making a case in court uses persuasion through demonstration—offering evidence and reasoning that convince the audience that their position is correct. Aristotle’s quote suggests that for persuasion to be truly powerful and convincing, it must rely on presenting an argument as if it were a demonstration of truth, not just a matter of opinion or rhetoric.
