“Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejuvenate women. To make women look young. Then their outlook changes. They feel more joyous.”
- August 19, 1883 – January 10, 1971
- Born in France
- Designer, businesswoman
- Founded the Chanel brand and advocated modern and simple fashion, especially popularizing the “Chanel suit” and “little black dress,” and contributing to the liberation of women.
Quote
“Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejuvenate women. To make women look young. Then their outlook changes. They feel more joyous.”
Explanation
In this quote, Coco Chanel emphasizes the deep connection between fashion and the spirit of the times, suggesting that fashion is a reflection of the cultural, social, and emotional climate in which it is created. Fashion is not a static entity or a collection of isolated trends; it is intrinsically linked to the moment in which people live. Chanel believed that fashion had the power to influence not only how people looked but also how they felt. She highlights a particular focus in her work: the rejuvenation of women—making them feel youthful, vibrant, and joyous. For Chanel, the ability to make women feel young and energized through fashion was one of the most important aspects of her designs, as it could profoundly impact their outlook on life.
Chanel’s designs were revolutionary in part because they liberated women from the restrictive, overly formal clothing of the previous century. She introduced comfort and functionality into women’s wardrobes, allowing them to dress in a way that made them feel both elegant and free. Her iconic little black dress and casual yet chic suits were designed not just to look fashionable but to empower women, giving them the confidence to move freely in a world that was rapidly changing. By designing clothes that were simple, practical, and timeless, Chanel allowed women to feel more youthful and self-assured, aligning with her belief that when a woman feels comfortable and rejuvenated, her entire perspective on life transforms.
In modern society, this idea remains significant. The pressure to maintain a youthful appearance and energy is still prevalent, especially in the world of fashion, where trends constantly evolve. Chanel’s focus on rejuvenating women through fashion is a reminder that fashion is not just about outward appearance but about the emotional and psychological impact it can have. In today’s world, where people seek to break free from the rigid gender expectations and outdated beauty standards, Chanel’s words remind us that true rejuvenation comes from the ability to embrace one’s authenticity while feeling empowered in what we wear. Fashion, when aligned with an individual’s inner vitality, can offer a sense of renewal that leads to a more positive, joyous outlook on life.
