“People do not understand what a great revenue economy is.”

- January 3, 106 BC – December 7, 43 BC
- Roman
- Orator, Philosopher, Statesman, Lawyer, Author
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Quote
“People do not understand what a great revenue economy is.”
Explanation
Cicero draws attention to the misunderstanding of economy as a source of wealth, arguing that prudence and careful management of resources yield greater returns than extravagance or aggressive accumulation. The phrase “great revenue” refers not merely to income but to the benefits that come from disciplined and efficient use of resources—in other words, thrift and moderation can generate more value than unrestrained consumption or ambition.
In the context of Roman society, where wealth and luxury were increasingly celebrated, Cicero’s remark reflects his philosophical stance on frugality as a civic virtue. Roman statesmen and philosophers often viewed self-restraint and the ethical use of wealth as marks of a good citizen and a stable republic. Cicero, influenced by Stoicism and the Roman ideal of gravitas, saw economy as not just financial prudence but moral strength.
Today, this insight remains deeply relevant. In personal finance, many people focus on income alone, overlooking the power of budgeting, saving, and living within one’s means. In government or business, the quote speaks to the importance of sustainable practices and wise stewardship over wasteful spending. Understanding economy as a generator of long-term stability and success—rather than mere cost-cutting—offers a lasting lesson for modern societies.
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