“Never pick a fight with people who buy ink by the barrel.”
- November 30, 1835 – April 21, 1910
- American
- Author, humorist, and lecturer
- Wrote masterpieces such as “The Adventures of Tom Sawyer” and “The Adventures of Huckleberry Finn,” and had a major influence on American literature
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Quote
“Never pick a fight with people who buy ink by the barrel.”
Explanation
Mark Twain’s quote humorously advises against engaging in conflict with those who have the power to publicly shape opinions, specifically journalists or writers—people who work with the press and have access to mass communication. “Buying ink by the barrel” refers to the resources available to those in the media, who can use their platforms to spread information, influence public opinion, or tarnish reputations. Twain’s warning is based on the idea that, in a battle of words, the person with access to a wide-reaching medium—such as newspapers, magazines, or other forms of media—can easily win the fight by using their influence to spread their version of the story, often at the expense of the person who is less equipped to defend themselves.
The humor here comes from the irony that while individuals may be able to argue or fight in a personal or private context, they are at a severe disadvantage when taking on someone who controls the public narrative. Twain’s remark highlights the power of the media and the press, which can shape public perception in ways that are difficult for the average person to counter.
In modern terms, this quote remains highly relevant, especially in an era of social media and online platforms, where influencers, journalists, or even companies have significant power over how information is shared. Whether in politics, public relations, or even personal disputes, Twain’s words remind us that those with the ability to communicate widely have an advantage, and it’s wise not to take on a battle with those who can control the flow of information.
