“Whosoever desires constant success must change his conduct with the times.”
- May 3, 1469 – June 21, 1527
- Born in the Republic of Florence (Italy)
- Political thinker and diplomat
- Wrote The Prince, built the foundations of modern political science, and advocated realist political thought
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Quote
“Whosoever desires constant success must change his conduct with the times.”
Explanation
In this quote, Niccolò Machiavelli underscores the importance of adaptability in achieving and maintaining success. He argues that in order to experience consistent success, one must be able to adjust their actions and strategies in response to the changing circumstances of time. The world, according to Machiavelli, is in a constant state of flux, whether due to political shifts, economic changes, or evolving social dynamics. A ruler or leader who is rigid and stubborn in their approach will inevitably face failure, while those who can read the times and adapt to new realities will have a better chance of maintaining power and achieving their objectives. This principle of flexibility is at the heart of Machiavelli’s teachings on leadership and strategy.
Machiavelli’s advice reflects his belief in pragmatism and the realities of political life. In The Prince, he emphasizes that rulers must be willing to change tactics, whether it be through diplomacy, war, alliances, or policy, depending on the shifting balance of power. For instance, a ruler who has succeeded through military conquest may find that in times of peace, more diplomatic or economic strategies are required. Similarly, a ruler who has depended on popular support may need to shift to a more authoritarian approach if circumstances change. Machiavelli’s view here is that success is not static; it requires continuous evaluation and adjustment to avoid being overtaken by the forces of history.
In the modern world, this quote remains highly relevant in business, politics, and personal development. In the corporate world, companies must constantly adjust their business models, products, and strategies to respond to technological advances, market trends, and consumer behavior. Those that fail to evolve are quickly left behind by more innovative competitors. Similarly, in politics, leaders must be prepared to change their policies and approaches in response to new public concerns, international developments, or economic shifts. A government that ignores the need for reform or adaptation risks losing the support of its citizens. In personal life, individuals who are too attached to past habits or outmoded ways of thinking can find themselves left behind as society and technology progress. Machiavelli’s advice is a reminder that stagnation is dangerous, and success demands a continuous willingness to change and adapt to the world around us.
