“First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.”
Explanation
In this quote, Steve Jobs highlights three key innovations in user interface design that Apple introduced to the market, each of which played a crucial role in shaping the company’s groundbreaking products. The first innovation was the mouse, which revolutionized the way people interacted with computers, making the Mac more user-friendly. The second was the click wheel, introduced with the iPod, which simplified navigation and transformed the way people interacted with digital music. Finally, Jobs talks about the multi-touch interface, which became the core feature of the iPhone, enabling a more intuitive and dynamic interaction with smartphones through gestures like swiping, pinching, and tapping.
Each of these innovations marked a significant leap forward in the way people interacted with technology, allowing Apple to create revolutionary products that set new standards in their respective industries. The Mac, iPod, and iPhone were not just technological advancements; they represented a new way of thinking about how humans could interact with machines. The multi-touch interface, in particular, was a game-changer, allowing for a more natural, fluid interaction that was unlike anything before it.
Today, multi-touch has become a standard in smartphones and tablets, influencing not only Apple’s devices but also the broader tech industry. Jobs’ focus on revolutionary interfaces was a key element in Apple’s success, demonstrating how innovation in design can shape and redefine entire industries.
