“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
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Quote
“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
Explanation
In this quote, Steve Jobs emphasizes the importance of attention to detail and quality in everything Apple produces. He suggests that true craftsmanship goes beyond just the functionality of a product—it also includes the aesthetic elements and overall design. For Jobs, ensuring that every aspect of a product, from its appearance to its performance, meets the highest standards was essential for peace of mind. This commitment to excellence is what allows creators and designers to feel satisfied and confident about their work, knowing they have done everything possible to make the product as good as it can be.
This philosophy reflects Jobs’ insistence on perfection in every Apple product, regardless of how small or seemingly insignificant the detail might be. Whether it was the materials used in a product, the smoothness of the user interface, or even the packaging, Jobs believed that everything should be considered to provide the best experience for the user. This level of attention to aesthetic and functional quality became one of the hallmarks of Apple’s success, setting it apart from competitors who often focused more on cost-cutting or standardization.
In today’s world, the concept of carrying quality through to every detail is seen as essential for companies that want to build lasting brand loyalty. Jobs’ belief that the entire experience matters resonates with many industries, especially in tech, where users increasingly demand both beautiful and functional products. The idea that quality should be pervasive, from design to execution, remains a guiding principle for companies that aim to create products that truly stand out.
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