“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
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Quote
“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”
Explanation
In this quote, Steve Jobs reflects on the essence of Apple’s success—the joy of creating great products, the satisfaction of knowing customers appreciate them, and the commitment to continuous improvement. Jobs believed that fun and passion should be at the heart of any successful venture. For him, the process of creating products wasn’t just about making money—it was about enjoying the journey and ensuring that the end result was something that truly resonated with users. The fact that Apple customers loved the products they were creating further fueled the company’s drive to keep innovating and making them better.
This mindset became a cornerstone of Apple’s approach to product development. Jobs encouraged his teams to never settle for mediocrity and always strive for perfection, knowing that if the company maintained its focus on creating products that people loved, the business success would naturally follow. He also recognized that continuous improvement was key to remaining relevant in a constantly evolving market.
In the modern context, Jobs’ words serve as a reminder that passion, customer satisfaction, and relentless improvement are the pillars of lasting success. Whether in business, technology, or any creative field, finding joy in what you do and always striving to do it better can lead to remarkable achievements.
