“We made the buttons on the screen look so good you’ll want to lick them.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“We made the buttons on the screen look so good you’ll want to lick them.”
Explanation
In this quote, Steve Jobs uses a playful and vivid metaphor to express the attention to detail and aesthetic appeal that Apple put into the design of its products. Jobs was known for his obsession with design and user experience, and this quote highlights how Apple aimed to make even the smallest elements—such as the buttons on a touchscreen—feel not only functional but also visually appealing. The idea behind this statement is that design should be so attractive and intuitive that users would be drawn to interact with it, almost to the point of wanting to physically engage with the buttons.
This philosophy of designing for beauty and ease of use was central to Apple’s success, particularly with the launch of the iPhone, which revolutionized the way we interacted with devices. Jobs believed that the interface should be so simple and inviting that it engaged the user on an emotional level. The statement also underscores Apple’s focus on creating products that were not only functional but also pleasurable to use, where visual appeal and interaction went hand in hand.
In the modern world, this focus on design and user experience continues to define Apple’s products, which are known for their elegance, intuitiveness, and attention to detail. Jobs’ words remind us that good design is not just about looking good—it’s about creating a seamless and engaging experience that invites users to connect with the technology on a deeper, more personal level.
