“Invincibility lies in the defence; the possibility of victory in the attack.”
- 544 BC-496 BC
- Born in China
- Military strategist, military strategist
- Wrote “The Art of War” by Sun Tzu, establishing it as a classic of strategy and tactics
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Quote
“Invincibility lies in the defence; the possibility of victory in the attack.”
Explanation
This quote from Sun Tzu illustrates the dual nature of warfare strategy, highlighting that defensive strength ensures invincibility, while offensive action opens the possibility of victory. Sun Tzu suggests that defense creates a secure foundation, making it difficult for opponents to achieve success, while attack offers the opportunity to capitalize on weaknesses and assert dominance. In his philosophy, a well-executed defensive strategy is the basis of lasting security, while offensive moves can be decisive when the conditions are right.
In modern times, this principle applies not only to military tactics but also to business and politics. In a corporate context, a company with strong defensive strategies, such as intellectual property protection or market dominance, is difficult to dislodge. However, it must also seek opportunities for growth and expansion—its attack—through innovation or entering new markets—to maintain its competitive edge. For example, Apple’s defense of its product ecosystem, combined with its strategic attacks in design and technology, have allowed it to lead the global tech market.
The quote is also relevant to national security and military operations, where defense and offense are often balanced in strategic planning. Defensive tactics, such as fortifications, intelligence gathering, and deterrence, ensure a country’s invulnerability to attack, while offensive operations can disrupt an adversary’s capabilities or position. An example of this balance can be seen in the Second World War, where defensive strategies like the Maginot Line were ultimately inadequate, and offensive campaigns, such as the Allied invasion of Normandy, were decisive in securing victory.
