“The public is a ferocious beast; one must either chain it or flee from it.”
- November 21, 1694 – May 30, 1778
- Born in France
- Philosopher, man of letters, historian
- Wrote many works, including “Philosophy of History,” “De Toleration,” “Philosophical Dictionary,” “Philosophical Letters,” “Oedipus,” and “Candide,” and is known as a pioneer of Enlightenment thought.
Quote
“The public is a ferocious beast; one must either chain it or flee from it.”
Explanation
This quote captures Voltaire’s critical view of the volatile nature of public opinion and mass behavior. He likens the public to a “ferocious beast,” suggesting that its collective emotions and actions can be unpredictable and dangerous. The choice to “chain it or flee from it” implies that one must either control public sentiment through leadership and influence or avoid its wrath by staying out of its way. This reflects Voltaire’s deep understanding of human nature and societal dynamics during an era of social unrest and political upheaval.
In a modern context, the quote remains relevant in understanding how public opinion can be both a force for positive change and a source of chaos. Social media, for example, amplifies the power of public sentiment, which can quickly turn into viral outrage or support. Leaders, brands, and individuals often face the challenge of managing public perception, highlighting the importance of Voltaire’s observation.
A specific example of this principle can be seen in political campaigns or public controversies. A leader who misjudges public sentiment may face backlash, as seen in cases of public protests or boycotts. Voltaire’s words remind us of the duality of the public’s power, urging caution and strategy when engaging with the collective voice of society.
