“And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”
Explanation
In this quote, Steve Jobs acknowledges the uncertainty of Apple’s journey and the unpredictable nature of innovation, while emphasizing the greater purpose behind the company’s work. He admits that even though they didn’t have a clear roadmap of where their innovations would lead, they were driven by a sense of being part of something much larger than themselves. This reflects Jobs’ belief in visionary work—that true innovation often comes from following a larger mission and being part of a movement that can transform industries and society, even if the exact destination isn’t clear from the start.
Jobs’ ability to rally his team around this sense of purpose and mission was a key factor in Apple’s success. He understood that in order to create revolutionary products, they had to be driven by a vision that went beyond just making money or meeting market demands. It was about changing the world, and that required embracing the unknown and being willing to take risks. This mindset helped Apple create products like the iPhone and Mac, which not only disrupted the tech industry but also had a profound impact on culture, communication, and everyday life.
In the modern world, this quote serves as a reminder that the greatest innovations often come from pursuing something larger than personal or financial gain. The willingness to embrace the unknown and take risks for a greater cause is what leads to groundbreaking change. Jobs’ words encourage us to look beyond the immediate and focus on the bigger picture, knowing that the journey itself may reveal opportunities and insights that we could never have anticipated.
