“And one more thing.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
table of contents
Quote
“And one more thing.”
Explanation
This famous phrase, often used by Steve Jobs during Apple product launches, became synonymous with his ability to surprise and delight audiences with unexpected announcements. Jobs used this line as a way to introduce a final reveal or an exciting feature at the end of a presentation, often catching the audience off guard and heightening the anticipation. It became a signature element of his presentation style, building a sense of suspense and excitement that left a lasting impression.
In the context of Apple’s product announcements, “And one more thing” typically referred to a game-changing feature or unexpected innovation—like the unveiling of the iPod, iPhone, or MacBook Air. This phrase underscored Jobs’ knack for introducing innovative products that pushed the boundaries of technology and design, leaving the audience eager to experience the next big thing from Apple. Jobs didn’t just announce products; he made them feel like milestones in tech history.
Today, “And one more thing” has become an iconic catchphrase, representing Jobs’ legacy of surprising the world with innovative ideas and unexpected breakthroughs. It serves as a reminder of how anticipation and the element of surprise can play a major role in creating excitement around new innovations, making each Apple announcement feel like an event worth remembering.
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