“Apple took the edge off the word ‘computer.'”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“Apple took the edge off the word ‘computer.'”
Explanation
In this quote, Steve Jobs reflects on how Apple revolutionized the perception of computers. Prior to Apple’s innovations, computers were often seen as complex, intimidating machines, typically used by specialists and businesses. Apple’s approach, starting with products like the Macintosh, was to make computers more accessible, user-friendly, and appealing to a broader audience. By focusing on intuitive design, beautiful aesthetics, and a seamless user experience, Apple helped shift the perception of computers from being something difficult and technical to something personal, inviting, and enjoyable to use.
Jobs’ statement underscores the human-centered approach that Apple took, making technology feel more like a natural extension of people’s lives, rather than a tool for just work or specialized tasks. Apple’s commitment to design and simplicity made their computers less about the hardware and more about the experience. This shift played a key role in making computing more mainstream, empowering individuals, students, and creative professionals to embrace computers as tools for creativity, productivity, and self-expression.
Today, this mindset continues to shape Apple’s products, from the iPhone to the iPad, which continue to emphasize ease of use and aesthetic appeal, making technology feel more personal and less intimidating. Jobs’ words remind us that the true power of technology lies not just in its capability, but in how it connects to and enhances the lives of its users.
