“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.”
Explanation
In this quote, Steve Jobs outlines Apple’s core philosophy: the company’s focus is always on the individual consumer. Jobs emphasizes that Apple’s responsibility is to provide a seamless, high-quality user experience from start to finish. The company doesn’t just sell products; it takes full ownership of how its customers interact with the product, from design and functionality to customer service and support. If any part of the user experience falls short, Apple takes full responsibility for it.
This customer-first approach has been a defining feature of Apple’s success. By focusing on the individual user, Apple created products like the iPhone and MacBook, which are not only technologically advanced but also intuitive, beautiful, and easy to use. Jobs believed that the experience of using an Apple product should be consistent and flawless, ensuring customer satisfaction at every touchpoint.
Today, Apple’s commitment to the complete user experience remains central to its brand identity, as the company continues to design products and services that are not only innovative but also user-friendly. Jobs’ philosophy serves as a reminder that long-term success in technology is about more than just creating cutting-edge products—it’s about ensuring the user experience is consistently excellent, and always taking responsibility when it falls short.
