“Our goal is to make the best devices in the world, not to be the biggest.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“Our goal is to make the best devices in the world, not to be the biggest.”
Explanation
In this quote, Steve Jobs emphasizes that Apple’s primary focus has always been on quality, rather than on becoming the largest company in terms of market share or revenue. Jobs believed that success should be measured by how well a company can create products that stand out, offer the best user experience, and push the boundaries of technology. For Apple, it wasn’t about dominating the market with quantity, but about creating iconic, well-designed products that people would love to use.
This philosophy is evident in Apple’s approach to product development. Rather than trying to meet every market demand or replicate the strategies of other companies, Apple concentrated on delivering exceptional quality and innovation, which ultimately led to the creation of groundbreaking products like the iPhone, iPad, and MacBook. Jobs’ belief in focus and perfection over mere expansion helped Apple carve out a distinctive identity in a competitive market, consistently prioritizing product excellence.
In today’s business world, this mindset continues to resonate with many companies, especially those in the tech and design industries. By focusing on producing the best possible products, companies can build strong customer loyalty and brand recognition. Apple’s success demonstrates that, sometimes, excellence and innovation are more important than sheer size, and a commitment to creating top-tier products can lead to long-term success.
