“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
- He brought to the world revolutionary products that combined technology and design at a high level, such as the personal computer Macintosh, iPhone, and iPad, and also revolutionized the music industry with the iPod, iTunes, and iTunes Store.
Quote
“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”
Explanation
In this quote, Steve Jobs explains that while Apple is a highly disciplined company with strong processes in place, it does not operate under a rigid system. The “system” he refers to is the idea of strict, unchanging rules that govern every aspect of work. Instead, Jobs emphasizes flexibility and adaptability. At Apple, innovation and creativity take precedence, and the processes are designed to support these efforts rather than constrain them.
This approach reflects the broader philosophy Jobs held about maintaining a balance between structure and freedom. While efficiency is essential, it is not the ultimate goal. By not over-relying on strict systems, Apple allows its employees the freedom to take risks, experiment, and challenge conventions. In modern contexts, this mindset can be seen in how tech companies create environments that promote creativity and innovation, often at the expense of traditional business structures.
An example of this approach can be seen in Apple’s design philosophy. While Apple has established processes for developing products, the process allows room for creative freedom, resulting in revolutionary products like the iPhone. The balance between discipline and flexibility is a key component of Apple’s success, making it one of the most innovative companies in the world.
