“What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.”
- February 24, 1955 – October 5, 2011
- American
- Entrepreneur, businessman, industrial designer
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Quote
“What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.”
Explanation
In this quote, Steve Jobs articulates the core philosophy of Apple: it is not simply about technology or computers—it is about empowering people to think creatively and innovatively. Jobs emphasizes that Apple’s purpose goes beyond just providing tools to complete tasks. Instead, Apple is about enabling individuals to use technology to transform the world, create meaningful change, and make a difference. This mindset has been at the heart of Apple’s success, driving its commitment to design and innovation that challenges the status quo and pushes boundaries.
Jobs’ reference to people who “think outside the box” speaks to Apple’s focus on hiring individuals who are visionaries, not just technicians. Apple’s products, from the Macintosh to the iPhone, were designed to inspire users to think differently and creatively, enabling them to accomplish things that were once thought impossible. This emphasis on purposeful innovation is what set Apple apart from other tech companies, positioning it as a leader not just in technology, but in shaping the future of how people interact with computers and the world around them.
Today, Apple’s continued success is a testament to the importance of thinking beyond just getting a task done. It remains a company that encourages creativity and innovation, and inspires users around the world to use its products to create and change the world in ways that go beyond the ordinary. Jobs’ quote reminds us that the most transformative technologies are those that are designed not just to perform a function, but to enable people to achieve something extraordinary.
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